Monica’s duties also went far beyond the traditional role of editor. She increased revenue while expanding the magazine’s influences and building closer bonds with its readers by organizing conferences and events like the annual edition of Marie Claire Living Well. Readers were special guests at panel discussions on themes like “Women and power and The Power of women,” or “The new families and relationships” They brought new revenue for the magazine through sponsorships of clients such as Unilever and Coca-Cola. It was also an important marketing tool to create a strong bond with the readers. Another event, Marie Claire Inspiration, was also created as a new source of revenue. This time the idea was to reinforce the image of Marie Claire as a high-end fashion magazine, in a moment when the main advertisers were shifting from the beauty segment to the luxury fashion brands segment.
Another new revenue source would be special editorial supplements like the travel guide Paris in three styles”, created, produced, written and designed by her. For this special travel edition and many other stories about Paris and France published in Marie Claire, Monica was given a commendation by the French Ministry of Tourism for her work in bringing together the two countries.

Seminário Bem Viver

2008

Seminário Bem Viver

2009

Seminário Bem Viver

2010

Marie Claire Inspiração

2010

Marie Claire Inspiração

2011

Marie Claire Inspiração

2012

Marie Claire Inspiração

2013

Lounge SPFW

2009

Fashion Rio

2010

Lounge SPFW

2010

Lounge SPFW

2011

Lounge SPFW

2014